Echinacea purpurea ‘White Swan’ is an elegant and versatile perennial, loved for its large, daisy-like flowers with pure white petals and prominent golden-orange cone centers. Blooming from June to September, it brings a graceful touch to garden borders and wildlife areas while attracting bees, butterflies, and other pollinators.
In the UK, Echinacea ‘White Swan’ thrives in a sunny position with well-drained soil, although it can tolerate partial shade. This robust plant is well-suited to a variety of soil types, including sandy or loamy soils. Water sparingly but consistently during dry spells, as it is moderately drought-tolerant once established. To maintain its tidy appearance and encourage further blooming, remove spent flowers throughout the season. Perfect for cottage gardens, prairie-style planting, or as a focal point in mixed borders, Echinacea purpurea ‘White Swan’ is a reliable choice for lasting summer beauty.